Get ready for some Fun in the Sun with these Fabulous Pool & Beach Bags, available now for under $15.00.  Shop today and get yours while supplies last!


Stripe Woven Tote Green 1Rope-handle Tote (Various Colors) – $8.99 (Originally $29.99)

This all-purpose bag is great for a family day at the pool or beach.  It features sturdy rope handles and a zip-top to keep contents from spilling out.  Available in Blue, Orange or Lime.


Shell BagsShell Bag (Whale or Shark) – $8.99

These seashell collector’s bags are as practical as they are adorable. With a mesh bottom, sand & debris can filter through the bag, keeping shells safe and secure.  A perfect summer gift for your favorite shell collectors!

Personalized Drawstring Bag BackpackPersonalized Drawstring Bag/Backpack (Small/Medium) – $14.00

These drawstring bags are so fun! Kids can take them to the beach, traveling, grandma’s house, etc; they’re perfect for holding clothes, toys and anything else they want to take along on the go. Each bag is personalized with your child’s name and features a sewed-in muslin fabric lining that makes the bags sturdy.

Personalized Sol TotePersonalized Waterproof Tote (Medium) – $14.99

This custom tote comes in a variety of colors and is completely waterproof. It’s great for the beach or pool; in fact, it’s durable enough to take along anywhere! Made from the same material as Croc shoes, this tote makes a fabulous personalized gift. It can be custom-designed for your favorite beach bum with any theme, names, etc.



Baby Strap Creators View 1As the founder of In Its Place Kids and a mom myself, I can’t help but be impressed when I come across other moms who have a specific need and, in the process of finding a way to fill it, end up launching a new business venture.  That’s exactly what Cathy Lendvey and her daughter Mindy Busseletti (pictured above) did when they created the Baby Strap, a unique strapping system designed to hold bottles, sippy cups, toys and other items used by babies and toddlers.  These straps keep items off the ground and safely within a child’s reach.  According to Cathy, each strap is handmade from eco-friendly materials with a design that is fully compliant with safety guidelines for children’s products from the Consumer Product Safety Improvement Act (CPSIA).

We’re pleased to promote the Baby Strap System at In Its Place Kids.  Here are the highlights of this innovative product:

  • It’s lab-tested for safety and small parts.
  • It’s made from eco-friendly materials.
  • It includes natural wooden rings that can be used as teethers.
  • It features special knots that little fingers can’t undo.
  • It adjusts to fit all size bottles and sippy cups.
  • It attaches just about anywhere (high chairs, strollers, car seats, shopping carts, cribs, play yards, bath tubs – even car windows!)

Read below to get the inside scoop from Cathy on the need that led to the creation of the Baby Strap, how the straps are made and the emphasis placed on product safety.

Q & A with Baby Strap Co-creator, Cathy Lendvey.

In Its Place Kids: How did you come up with the idea for the Baby Strap?

Cathy Lendvey: My granddaughter was born at 26 weeks (three months early) and weighed only two lbs., five oz.  She was in the NICU for three months.  When she finally came home, she was on oxygen and heart and oxygen monitors for another three months. We were advised by her pediatrician not to take her out during the first three months she was at home.  Once we were able to take her out, we had to be very careful with her.  I started looking at straps available for holding her items, which were always dropping to the ground.  At that time, there weren’t many available so I decided to create one.  Then my daughter Mindy and I decided to make them and sell them, assuming other people might have the same need.

IPK:  How many designs did you have to go through before arriving at the final Baby Strap product?

CL: We probably went through about 12 different designs, eliminating items that would not be lead- and phthalate-free (such as metal rings and clasps) and any small parts that could come loose in small-parts testing.  We also discovered that we couldn’t use elastic (it didn’t hold up on our testing for full bottles) or Velcro (my granddaughter learned to undo that early on).

IPK:  What are the eco-friendly materials used in the Baby Strap?

CL:  The materials in The Baby Strap are polypropylene webbing and parachord (both are textiles and do not contain any BPA, lead or phthalates), Kamsnaps and Adams suction cups (both tested by their manufacturer to be BPA-, phthalate- and lead-free) and wooden rings that are not exposed to any chemicals.

In addition to being eco-friendly, we also wanted all the materials used in the Baby Strap to be sourced in the USA.  Finding wooden rings manufactured in the USA was the hardest part.  We initially worked with a company in Vermont, but looked for another source when they started importing their rings from China.  We ended up finding a company in Texas called Woodworks that now supplies our wooden rings. Their rings are all-natural; they’re just cut, sanded and kiln-dried.  We rub them with a combination of natural bees wax and pure coconut oil, so they make great teething rings.

IPK:  How is the Baby Strap manufactured?

CL:  Each strap is made by hand.  It takes about 45 minutes from start to finish to make a complete strap.

IPK: Describe the testing you did to ensure the Baby Strap system meets CPSIA safety requirements.

CL:  I started researching the requirements for selling products for children. The CPSIA defines the term “children’s product” as “a consumer product designed or intended primarily for children 12 years of age or younger”.  It generally requires that children’s products “be tested for compliance by a CPSC-accepted accredited laboratory (unless subject to an exception), have a written Children’s Product Certificate that provides evidence of the product’s compliance; and have permanent tracking information affixed to the product and its packaging where practicable.”

Our straps were third-party tested five times before we arrived at a design that would pass all safety requirements. The testing we had done was for small parts, which consisted of not only making sure all parts were big enough to pass but also to make sure that any small parts could not be dislodged during use.  We did not have to test for lead or phthalates because we sourced all products that were either textiles (which do not need testing) or were from suppliers that have had their products tested for these chemical elements.

IPK: What sets your Baby Strap System apart from similar products?

CL: The Baby Strap is unique because it is actually a series of straps that can be used together or separately.  This makes it convenient for moms to leave one strap on the high chair and take one with them for use in the car or on a stroller or shopping cart.  The Baby Strap features a suction cup base which allows it to be used on a car window, plane window, bathtub wall, restaurant table, etc.

Baby Bottle Suction Based StrapAdditionally, I worked with an ombudsman at the CPSIA in the development of the Baby Strap and I learned from him about an important safety issue regarding the length of the strap, which should not exceed 12” to prevent choking or strangulation.  That’s why our straps have break points every 12”; most of the similar straps on the market do not.

Want a Baby Strap to keep your child’s stuff within reach and off the floor?  Click here to get it: The Complete Baby Strap System


Shop this week’s list of Fabulous Organizational Products for under $15.00! Get yours now – while supplies last!

 Golf Pro Bag TagGolf Pro Personalized Bag Tag – On Sale Today for $6.25 (Regularly $8.95)

This tag is customized with any four-line personalization on one side (include name, address, cell phone number – you choose the details) and initial on the other side.  Perfect for golf club bags, sports bags and luggage.

Golf Chick Personalized Bag TagGolf Chick Personalized Bag Tag – $8.95

This tag is customized with any four-line personalization on one side (name, address, cell phone number – you choose the details) and name on the other side.  Perfect for golf club bags, sports bags and luggage – “Chick” it out!

Sports Ticket AlbumSports Ticket Album – $12.95

Original tickets from sporting events are safely kept and nicely displayed in this album.  Holds up to 96 tickets in 32 archival-quality pages.

Rainbow Loom CaseRainbow Loom Organizer – $12.99 w/ FREE Shipping!

This sturdy case is designed specifically for storing and organizing Rainbow Loom tools, accessories and thousands of bands. (Bands and accessories not included.)

Hurry – Quantities are limited!


Text Illustration Celebrating Arbor DayHere are some ways to celebrate National Arbor Day with “trees” from In Its Place Kids:

Bring the outdoors in with these whimsical, eco-friendly bookcases.  Both are constructed of Carb II Compliant MDF and are finished in high-gloss, low-VOC, non-toxic lacquer in either green or white.  Attach one of these to the wall in your child’s favorite space to create a fun display of books and collectibles.

Tree BookcasesBabyletto Spruce Tree Bookcase  / Tree Bookcase by Nursery Works

Brighten up a playroom with this colorful Family Tree Wall Decal.  As a family project, work together to choose photos of family members (don’t forget your pets!) and place them behind the pre-cut, photo-frame leaf stickers.

Family Tree Wall DecalFamily Tree Wall Decal

Organize your (or your daughter’s) jewelry collection. Keep necklaces and bracelets tangle-free on the branches of these shabby-chic jewelry trees.

Jewelry Tree Stands

Cottage Chic Metal Jewelry Stand / Blue Bird Jewelry Tree Stand

If you’re able, celebrate the true spirit of Arbor Day with your family by planting a tree in your yard.  Kids can take pride in “their” tree and you’ll all enjoy watching how it grows through the years.

Happy Arbor Day!



 Check out this week’s list of Fabulous Organizational Products for under $15.00! Get yours now – while supplies last!


Tubtrug Blue EmptyMedium TubTrug (Blue) – $9.19

TubTrugs are multipurpose and super strong.  Use them for storing and transporting laundry, toys, sports equipment and other household items.  Tubs are available in various sizes and colors; price varies by size/color.

LEGO Minifigure Display MagnetsLEGO Mini-figure Display Magnets (Set of 12) – $7.95 w/FREE Shipping!

These magnets offer a creative way to proudly display your Lego mini-figure collection on the fridge or magnet board. As a fun DYI project, try painting a wall with magnetic paint and your mini-figure magnets will stick to the wall!

New Kidspace Idea BookNew Kidspace Idea Book (Paperback) – $7.98

This book offers fresh and fun ideas for designing a child’s room that will also solve parents’ space and storage problems. Topics include tailoring designs to suit the interests of the individual child, making the most of unusual spaces, adapting spaces to children’s changing needs and creating safe spaces for active play. Shared rooms, storage solutions, and what to do with computers and televisions are also treated.  Buy now – quantities are limited!

Lego Friends Buildable Desk OrganizerLEGO Friends Buildable Desk Organizer – $14.99

Build your own organizer to store pencils, paperclips and more with LEGO bricks and Friends elements. This makes a great gift for fans of the LEGO Friends building sets.

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